Let’s talk business models. But if you mention the word “hope” in the same breath as your revenue scheme, I won’t be holding my breath until you succeed.

That said, I’m not gonna be an iconoclast and insist that you have your business model resolved before you deploy your online presence — or whatever endeavor you’re pursuing.

Arguably, the most successful site in the world, Google, was deployed with no business model at all. The only thing more brilliant than the business model Google ultimately deployed — targeting ads to users’ search queries — was its revolutionary way to do search.

Over at Facebook…To read more, get the eBook with the link, below.