Amazon released the Fire Phone in 2014. It was a flop.

It cost Amazon more than $100 million dollars, but Jeff Bezos was fine with it.

“You can’t, for one minute, feel bad about the Fire Phone. Promise me you won’t lose a minute of sleep,” Bezos told Ian Freed, a key leader in the Fire Phone’s development, according to The New Yorker.

This reaction is one of two parts of Bezos’ ethos…To read more, get the eBook with the link, below.